Be brave and fight for them

Last week, while I was going through my timetable in Twitter, I saw that one of my friends from University retweeted something that really chocked me: “2013, the year of journalist’s kidnapping”.

Without thinking about it twice, I decided to click into the link and read the entire article.

During this year 2013, in total 87 journalists have been kidnapped. Most of them in Syria, where 18 foreign journalists kidnapped and 22 Syrian can be found.

I, personally, can’t understand how journalists are treated in several countries. People have the right to know what is going on in their countries and even in the entire world. The freedom of speech is something essential today; everyone needs to have the chance of saying aloud what they think without the need of hiding. Different opinions should be respected.

Moreover, stop and think one moment about a world without freedom of speech, a world in where only politicians and people with power would have the right of saying what they think. Won’t it be boring? Everyone thinking the same… I can’t even imagine it. We should be brave and we should say what we think. Things are going to change if we react, if we fight for them.

Don’t be in silence because of fear. This year hasn’t been the year of journalists… but who knows, maybe 2014 is going to be our year, we should continue working hard and showing that these kidnappings are not going to stop us. Just believe, believe all is going to improve and fight for our mates, those who are kidnapped because of doing their work, because of doing good things, because of informing the rest of the world about injustices.

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I believe in journalism, do you?

Today I have decided to write about journalists in general –why I have chosen this job- and what society thinks about us. Unfortunately, the majority of people don’t have a good point of view of journalists, but… why?

First of all I would like to say that journalism was the unique degree I liked, it was my unique choice. I was sure that I wanted to be a journalist, and I am still sure about it. In my opinion, real journalists are different to the rest of the society. Once, I read that journalism is not a job, it is a way of life. You are a journalist since you wake up in the morning until you get slept at night.

A journalist is always aware of what it is happening around him/her. Our goal is to understand what is going on in order to tell it to the rest so they can create their own opinion. We are always finding the truth and we hate liars. We don’t agree with many laws and we fight against them, we fight to get what we think society deserves, we fight for our rights… and we do it the best way we know, writing and informing.

What about radio and tv journalists? They speak. Yes, of course, but before saying what the audience listen, they had been writing the text for a lot of time!

Unfortunately, nowadays there are a lot of fake journalists, those who work without being a journalist, those who don’t care about other individuals, and those who only want money or to be famous, without taking into account society. However, there are also many ignorant people, who think that being a journalist can’t consider a job because we just tell people what we know, even if it is not true. News don’t appear already written. Yes, words exist, but they need someone who give them sense and verify them, someone who work in the issue and find some exclusive information.

This is not our best moment, but I would like you to know that real journalism is still alive. We are going to fight for you; we are going to tell the world all we know about politicians, economy, frauds… In order you can decide how to carry your live. However, don’t think journalists only tell negative news; life is awesome so there are also incredible stories to tell!

So… I believe in journalism, do you?

Does neutrality exist?

What about saying your opinion of a subject? Would people like to know what journalists think about each new?

In my university of Spain, Universidad de Navarra, they have always told us that one of the most important virtues of a journalist is being neutral. People want to know what it is happening all around the world. The work of the journalist is making readers aware of what it is going on, so they can create their own opinion about it.

However, under my point of view, it is nearly impossible to be 100% objective when you are writing or telling news. Even if you want to tell the story as it has occurred, you are going to do it from your point of view, because you already have some thoughts about it that determine your way of giving the news.

Moreover, I think that it is not a bad idea for society that journalists give their opinion, but they should distinguish well the subjective part of the article and the objective one. There is a lot of people who don’t know many about politics for example, so, for them it would be a help to have someone who guide them, and reading a lot of different opinions and arguments they may create their own.

So, we don’t have to be afraid of making people know what we think, as longs as we make clear that it is just our opinion. As Marcus Aurelius said:

“Everything we hear is an opinion, not a fact. Everything we see is a perspective, not the truth”. 

The Seriousness of Short Messages

The impact tweets can have is unimaginable. Young people aren’t aware of what they can get by using this tool, and they should be careful about what they write on Twitter, even more if they are journalists or they study  for it.

Before publishing something, you should know that everything you tweet is public, even if you tweet from a private account your tweets could be seen by everyone anywhere. So you have to be sure that you don’t harm or insult anyone and that the things which you say are true.

You also have to take into account that most of the working executives or heads, before hiring you, will probably enter to your Facebook and Twitter profile and take a look at your publications, photos and commets.

Students should define their purpose on Twitter, they should know why they publish something, what they want to gain by it, and to do it in a professional manner.

It is a good idea to use this tool to reinforce your online identity.

When you tweet about a live event or when you tweet a lot about the one particular topic, you should use hashtags or make your followers know what you are going to tweet and why.

Even if the maximun characters that you can use are 140, it is better if you write shorter posts, so followers don’t need to delete words if they want to retweet the message and edit it.

Moreover, if you tweet something that someone has tweeted before, what you should do is pointing the source, because it is not your original information, someone has published it before you.

Finally, one of the most important things on Twitter is to be reponsive. Don’t forget that everyone can see what you are saying online!

So, come on. Write and make people enjoy with your appropriate and witty comment!

Source 

What the best digital-first magazine leaders do

Have you ever thought about the strategies that the leaders of online communication follow? Above you can find six lessons of the main digital organizations: 

1) First you have to understand the audience, and with it you will find new markets to explore. This is good for the product (the magazine) but it is also beneficial regarding to advertising. If you know which kind of people is going to buy the product, you know which adverts you should put which will interest to that specific audience. 

2) It is really important to differentiate between print and digital edition. Most of the companies use print edition to earn money and digital one to grow as a media.

3) Launch new businesses under the magazine brand. 

4) The need to create and maintain communities. People with same interests should be in relation because it is assumed that they are going to consume the same product; however, they have to be in contact with other communities too. 

5) Digital journalists have to “invent the future” in different ways: ways of writing, new concepts, new organisation strategies…

6) Organisation should change because in the web information is changing every moment and not only journalists get this information updated. Moreover, the way stories are told should be reconsidered.

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What about the future of print journalims?

Since Internet was created, it has been considered as a threat for journalists. But, should we be worried because this new invention or not?

Well, in my opinion it depends on how this new media is used. I think it is really usefull to have an online journal because if it is free, more people will read it. But journalists should be very carefull as long as they offer news on the Internet for free. Furthermore, if they don’t receive any money for their work that won’t be worth doing.

Moreover, big media companies have started to focus more and more in their digital editions than in their printed newspapers. An example of that could be the english journal ‘Financial Times’, that will accelerate its transition to a electronic journal. Instead of publishing the most important information in the printed edition, it will use the paper to complement the online edition, and readers will find all the information via web.

Will this be the future of journalism? What is going to happen with printed papers? I don’t think they will disappear, but probably electronic journals will win importance and be more popular and usefull than paper ones.

TV – One of the Queens of the Media

Even if the debate about the positive and negative effects of TV has always been in the spotlight, it has been the most popular communication tool until the appareance of the Internet. Now, with this new communication way, TV’s influence has decreased a bit, but it continues to be a really powerful media.

Below you can find some of the most important moments in the history of television:

1) The opening ceremonies of the 1939 World’s Fair

2) The Olympic hockey match of USA against Russia. USA won the match.

3) Situation comedies or sitcoms were very popular before color appeared at TV. Nowadays, as everyone know, they are also really popular.

4) COPS (1988): the first TV show that took place with real people. There were no actors and nothing was fiction, not as sitcoms.

5) First humans landing on the Moon. On 20th of October of 1969 Neil Armstrong, Michael Collins and Ed ‘Buzz’ Aldrin landed on the Moon. It was the first time that humans arrived to the Moon and the entire world had the chance to see that awesome moment thanks to TV.

6) Vietnam’s war. There were so many correspondents covering the war and they were really well equiped. People could see what was really happening, so after this war journalists were more controled and they lost their freedom to public some kind of news and images.

7) The tsunami of Indonesia in the year 2004. This 9.0 magnitudes tsunami that took place in Indonesia the 26 of december of 2004 killed 280000 people. Everything that was happening in Indonesia was broadcasted by TV, so a few days later a lot of help arrived there, victims received many donations from people from all around the world because everyone was aware of the disaster.

8) The Bulova watch commercial was the first paid commercial at TV. TV commercials have many influence on us, but also on the broadcasting, because they usually make stops for advertising when the most interesting moment is going to take place.

9) First TV debate between politics (Kenedy vs Nixon in 1960). It is said that Kenedy won the elections because his role in this debate. This changed the ways political campaigns were going to take place in EEUU and in all the world.

10) In the year 1950 color finally reached TV, and with it Disney’s ‘Wonderful world of color’ was published.

So, after analyzing these points, would you say that the mains effects of TV are negative? Well, in my opinion it can have negative effects as eveything have when you use it so much, but it really has some incredible positive effects, it depends on how do you use it. It depends on you.

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